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American Heart Association

Project Type

Live Shoot, Paid & Organic Social Media, Corporate Video


Writer, Producer, Creative Director


New York, NY

The American Heart Association reached out to the team at DEFINITION 6 to not only shoot and cover their annual Red Dress Collection event, but to create over 30+ unique social videos for each of the Red Dress celebrities... by the next morning! Using captured show b-roll, runway walks, red carpet interviews, and behind the scenes footage - we created over 150 deliverables overnight. The assets were sent to participants to be posted organically on their social pages, and used in paid media placements as well.

The partnership was incredibly successful, and we followed up the event by creating multiple sizzle reels for internal meetings and future fundraising.

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