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The Wizarding World (SYFY & USA)
Project Type
360 Campaign: On Air, Social, Digital, Sales Partnerships, Theme Park Promotion
Role
Writer, Producer, Creative Director
Location
Hogwarts School of Witchcraft & Wizardry
In 2018, SYFY and USA gained the rights to the Wizarding World franchise and approached the team at DEFINITION 6 to bring these classics to a whole new generation of fans. Over the course of 5 years, we've worked together to create over 220 unique pieces of creative across all platforms as part of a massive 360 campaign including: on-air trailers, fan interstitials, marathon promotion, animation & design, paid media design, social content & promotion, and ad sales partnerships for new Fantastic Beasts releases & Universal Resorts attractions.
